Reddit is removing the ability to opt out of ad personalization based on app activity. The news comes amidst several other changes to the privacy section. As Reddit ...

Reddit has made some changes to its ad personalization, privacy preferences, and location settings — and one specific update has Redditers up in arms. The company is forcing ad personalization based ...

How truly impactful is personalization and consumer targeting for streaming advertising tiers? Some recent findings have called into question the widely accepted idea that users will naturally ...

Posts from this topic will be added to your daily email digest and your homepage feed. The change is rolling out over the coming weeks. Users in unspecified ‘select countries’ can still opt out. The ...

Within e-commerce today, it’s hard to identify a more powerful tool than personalization for boosting customer engagement. No longer is personalization a “marketing trend”—today, companies realize ...

CivicScience Advertising, formerly known as Rulo, is making moves to guide brands through the increasingly complex world of digital engagement. It comes at a time when data-driven, ethical marketing ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

Marketers today are tasked with delivering hyper-personalized messaging at scale. Luckily for them, AI has made it possible to reach individuals with uncanny precision (as we all know: right message, ...

LinkedIn is introducing new ad innovations designed to help B2B marketers strengthen brand awareness, personalize messaging, and accelerate creative workflows — all aimed at reaching potential buyers ...