The prognosticators say 2008 is supposed to be the year behavioral targeting hits it big in the U.S.--reaching the $1 billion mark in terms of online ad spend, according to eMarketer. But at the ...

ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work.

The influential digital rights group Electronic Frontier Foundation, which has long advocated for online privacy, is now calling for an outright ban on behavioral advertising. Behavioral targeting -- ...

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US mobile monetisation outfit Tapjoy recently partnered with IronSource to provide more ad inventory and now it's adding some new features so developers can better optimise their revenues. First up is ...

Andy Atherton is COO of Brand.net, an online advertising network. A senior agency executive who manages the digital account for an Ad Age 50 CPG manufacturer recently delivered the best line I have ...

NEW YORK, NY / ACCESS Newswire / January / Infillion, the industry's first agent-native media execution platform, today announced a strategic partnership with Yobi, the leading behavioral AI company.

ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work. The post For ChatGPT ads, behavior matters more than targeting appeared ...