Apple today shared a new "Slide" ad that highlights the Ceramic Shield 2 cover glass on the iPhone 17, iPhone 17 Pro, and ...

Apple today shared its annual holiday season ad, titled A Critter Carol, as well as a behind-the-scenes video showing how it was made. In the short film, set in a snowy forest, a group of woodland ...

If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...

In the fourth leg of "The Relay" race, a wheelchair racer takes on a runner in the 400m. Photo: Apple Ahead of the Paralympic Games in Paris, a new Apple video called ‘”The Relay” shows athletes with ...

Nothing about Apple's latest promotional video felt like Apple. For over 7 minutes, an awkward comedian explains to a sleepy audience of disinterested teens that the only way parents will buy them an ...

Apple just dropped a brand new Mac ad in the United Kingdom. It’s all about making music and it features a whole bunch of big artists using Apple computers. It’s also a little reminiscent of the ...

Commentary: You don't need an 81-slide deck to convince your parents to buy you a Mac for college. Apple should change its tone to get its advertising groove back. Bridget Carey is an award-winning ...