Return on investment. These three little words have never packed such a big, powerful punch as they do in today’s marketing environment. How much of a punch? IBM’s recent chief marketing officer study ...

Sure, marketers like to hear those familiar three little words: "I love you." But, let's face it, no three words are more beautiful and pulse-racing to hear while on the job than "return on investment ...

John Schmidt is the Former Assistant Assigning Editor for investing and retirement. Before joining Forbes Advisor, John was a senior writer at Acorns and editor at market research group Corporate ...

Affiliate marketing, or selling another person's products on your website for a commission, can be lucrative. Your site advertises the other person's or store's products using banner ads, text links ...

In one sense, marketing ROI is a matter of relatively simple math. The perform-or-die pressure of proving marketing ROI can cause the collective shoulders of a company’s marketing team to tense up.

Sustainability tends to conjure up images of green buildings contributing to a healthier global environment, and that is certainly one aspect of it. But we all know that money talks, and building ...