DDB Singapore has formed a new partnership with Temasek Polytechnic (TP) to launch a joint Behavioural Intelligence Group (BIG). Together, their research aims to help marketers bridge the gap between ...

So, presumably the marketers have got it sussed and don’t need to learn anything from those of us on the academic side of behavioural science? Well, not necessarily, and especially not if they are ...

Los Angeles, CA , Nov. 26, 2025 (GLOBE NEWSWIRE) -- ADcology, the behavioral-science advertising agency founded by Dr. Greg Cynaumon, Ph.D., announced today the expansion of its proprietary AI-driven ...

Decision-making in B2B marketing is a fickle beast — while practitioners often want to drill prospects with all relevant product information, there’s an opportunity to better understand buyers’ ...

Anthony Tham is one of the most successful advertising creatives in Southeast Asia. Working with Singapore and Chinese markets for the past 18 years, Anthony has become enthusiastic about applying ...

In this episode of the Marketing Smarts Live Show, B2B marketing expert and author Nancy Harhut delves into the fascinating world of behavioral science and its usefulness in marketing for decoding and ...

PINEHURST – Two Moore County startup firms will merge to form an integrated team that will provide “supercharged marketing with a niche in behavioral science,” according Clicksuasion Labs, which ...

All marketing relies, to some extent, on behavioral insights. Once you’re in the business of ascertaining motivation and influencing behavior, you’re in the realm of psychology, whether you’re trying ...

Most of us think great marketing is all about closing the deal, but what if telling people they don’t have to buy is the real secret? Maybe you’ve experienced this too, that moment when someone shares ...

Recently at a conference, someone jokingly said to me, “Our jobs would be so easy if it weren’t for the customers.” Sure, I’ve heard this before (and I bet you have too), but it really struck a chord ...

The current ecological crises facing our planet are extensively the result of a human behavioral crisis, according to a 2023 paper appearing in the journal Science Progress. The paper cites economic ...

NEW YORK, June 10, 2020 /PRNewswire/ -- Ogilvy today announced the final line-up for Nudgestock 2020, the can't-miss festival where creativity and behavioral science intersect. It's a day to think ...