“Big Data” is the latest example of how a shiny new concept can become the toast of the town. Big Data has been heralded by many as the new competitive advantage for smart companies. Like many ...

Small businesses must make sense of the large amount of information they receive. Here’s how to understand big data so you can ensure company success.

In recent years, our relationship with data has deepened. Data has allowed the digital advertising industry to evolve rapidly, bring us closer to consumers, and give us a higher level of control and ...

Implementing big data solutions at the business level is a major step for any organization no matter their size. Big data analytics represents a cutting edge technological leap that can help ...

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I’ve been promoting the concept of Computational Marketing for some time here on insideAI News and elsewhere because it is quite clear that modern marketing is nothing without data. So it’s great to ...

One of the most attractive parts of digital marketing is the built-in focus on data. If a tactic tends to have positive data around it, it’s easier to adopt. Likewise, if a tactic hasn’t been proven, ...

As businesses continue to harness Big Data to drive innovation, customer engagement and operational efficiency, they increasingly find themselves walking a tightrope between data utility and user ...