As the ad tech landscape is undergoing a major transformation, with the decline of third-party cookies, the growing demand for better site performance, and the increasing complexity of ad monetisation ...

Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

New access to programmatic buying makes it easier than ever for CPGs to advertise on In-Store Connect by Quad SUSSEX, Wis., May 8, 2025 /PRNewswire/ -- Quad/Graphics, Inc. (QUAD), a marketing ...

NEW YORK—Magnite, the largest independent sell-side advertising company, today launched the next generation of its SpringServe video platform, a CTV/OTT solution combining its SpringServe ad server ...

While an integral component of the AdTech industry, ad ops remains a rather confusing term. If you try to google it, you will find an entire set of definitions, some of which may be quite dissimilar.

Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both ...

Digilant, a programmatic media company, announced on Wednesday the launch of Digilant University, an e-learning portal to educate agencies and brands about digital media and programmatic advertising.

EX.CO, the machine-learning video platform trusted by the world’s leading media groups, today (January 6th, 2025) announced the expansion of its ad server to support new channels beyond online video.

The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and ...

Programmatic can be a mixed bag for Black-owned media companies. Although it’s an efficient way to sell more ad inventory, irrational keyword blocking and the much-despised ad tech tax are big ...

The automated programmatic bidding platform enables brands to auction advertising spots in real-time while optimizing for cost-effectiveness and target audience—all within fractions of a second. "By ...