The financial landscape in college athletics is evolving rapidly, for better or worse. Perhaps the most recent example is how much school athletic programs are now worth. CNBC senior sports reporter ...
Indiana won the college football championship but Texas is worth more than any team in the country.
In the high-stakes world of men's college hoops, consistently toppling the nation's best is a lifestyle. We dove into the ...
University of Utah partners with Otro Capital to create a for-profit sports entity. The deal could generate over $500 million and reshape college sports' business model. Critics argue profit motives ...
Between the transfer portal, NIL and revenue sharing, college sports today are almost unrecognizable. Is that a good thing or ...
A Power Four college football program has lost 32 different players to the NCAA transfer portal in 2026.