Graphic designer Paula Rupolo swapped the colors of competing brands’ logos. Blue Coke, anyone? Seeing a logo that’s been in your life for years all-of-a-sudden rendered in different colors can be as ...

The river cruise line has swapped its crown logo with blue shades for a burnt-orange abstract "A" that evokes classical music ...

Logos might seem small and inconsequential, but research says otherwise. One recent study, for instance, found that the best logos have a significant impact on the bottom line with powerful visual ...

When it comes to identifying your brand, your logo is probably the first thing your customers will think of. While honing the narrative and message behind your logo should of course be your primary ...