The basic sales process consists of establishing contact with a customer, developing a relationship of trust, presenting the product's value proposition, handling customer objections, closing the sale ...

Managerial marketing is designed to identify, at a strategic level, the key audiences that an organization wishes to reach and the most appropriate tools and messages to reach those audiences and ...

I need everyone to give me their best ideas. As a leader, you may have extensive expertise in your field, bolstered by advanced degrees and innovative ideas. However, the real measure of your ...

How do founders that juggle a million things stay in touch with what’s happening in every facet of their company? In my case, this is a question I ask myself often because I don’t just have “a company ...