As data analytics increasingly shapes economic and social decision-making, its application is no longer confined to large corporations or institutional settings. Instead, analytical frameworks are ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

GenAI has become the third most frequent use case scenario in consumer roller coasters. A remarkable increase in the number ...

Generative AI (GenAI) is reshaping the first steps of our shopping experience before we ever click “buy”. From ...

New analysis released by the HotDeals Research Team suggests that consumers are entering 2026 with a more deliberate and ...

For brands, there is a reformulation of the marketing mix, where digital capabilities and operational agility are key.

Most people are well tuned in to the fact that their bodies can get worn out from too much exercise. However, generally, it does not seem that people think of the brain in the same way. But they ...

As AI consumer apps evolve, I find it crucial to adopt data-driven decision-making systems that can help drive user growth and achieve ambitious revenue targets. Intuition is no longer enough, and we ...

In the ever-evolving digital landscape, understanding how consumers search for services online is crucial for businesses seeking to gain market share. By grasping these search patterns, agencies can ...

All told, it's pretty clear to Target that a big shift is happening in the context of consumer spending. The fact that Target ...