‘DBA fictitious business name filing’ may sound like legal jargon—but for small business owners in California, it's a crucial step. It started with a taco truck. One of our clients, Camila (not real), ...

Many business owners wonder: Is it really necessary to renew? The issue is real. If your Doing Business As (DBA) name lapses, the legal protection of your trade name might vanish. This happens in many ...

Calling a business "Miraculous Repairs" rather than "Jane Jones" is sensible marketing, but using a fake name to hide from vendors or customers with complaints or bills is illegal. If you use a ...

Doing business under a legally recognized business name is an important matter for small-business owners. Operating a business under a false or improper name can lead to government fines, owner ...

TRAVERSE CITY — The number of new businesses in Grand Traverse County rebounded in 2021. That almost had to be the case because 2020 numbers were severely affected by the pandemic. An assumed name ...