Chief marketing officers (CMOs) agree that successful brands use customer data to drive marketing decisions; moreover, 87% of marketers report that "capturing and sharing the right data is critical ...

Infographics have become an increasingly popular data visualization tool which enable users to quickly give an overview of pretty much any topic. They rely on using images to accompany bite-sized ...

Data can drive better marketing strategies and help make content more authoritative. However, when data is interpreted incorrectly, it can lead marketers astray. An infographic (below) from Geckoboard ...

A few years ago I stumbled upon a study that tried to prove the significant difference between visual and textual information. According to this study, visual information -- when presented clearly -- ...