Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Medical care in the United States is generally outstanding, as evidenced by individuals who travel from other countries to benefit from the health care practices offered by our physicians and surgeons ...

“When I come here, they know me,” says Mary Febus, a severe chronic asthma patient, of the Family Physicians Group in Kissimmee, Florida. For years, Febus was a victim of inadequate, poorly ...

Forbes contributors publish independent expert analyses and insights. New data from Arizona’s Universal Education Savings Account program has been released, and Mount Hot Take is already erupting. In ...