EDEN PRAIRIE, Minn., April 24, 2025 (SEND2PRESS NEWSWIRE) — SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand ...

It's rare to come across a philosophy or strategy that remains relevant for decades. Yet, Dan Kennedy's direct response marketing principles are as effective today as they were when he first ...

The first audience that most advertisers work with is their own website visitors. After all, retargeting campaigns perform better when a high concentration of traffic comes from high-value search ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

The airwaves of KFI-AM (640) are saturated with calls to do something dial toll-free numbers, visit Web sites, shop at some store’s going-going-gone sale. The approach, known as direct response ...

Erik Koenig is the President at Franklin Madison Direct. Erik has a passion for driving growth with data-driven direct marketing. For years, marketers have been asking where stability lives. In 2025, ...

IRVINE, Calif.--(BUSINESS WIRE)--Pat Mercuri, President and Founder of Managed Direct Response, has been nominated for the prestigious Orange County Business Journal (OCBJ) Excellence in ...

Former NBC senior advertising sales executive Keith Turner has been named vice chairman of the board of directors of Mercury Media, a large independent, direct-response media agency. Turner's efforts ...

Pat Mercuri, Founder of Managed Direct Response, was Nominated for OCBJ’s Excellence in Entrepreneurship Awards for the 12th Consecutive Year. Pat Mercuri, President and Founder of Managed Direct ...