In 2026, a critical mass of sports rightsholders will invest in launching their own D2C platforms, even if the primary game ...
Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...
Once you've determined the most effective distribution channels for selling your product or service, you must support these decisions with a variety of pricing, branding, advertising, promotional and ...
Jim Huffman, author of The Growth Marketer’s Playbook. After mentoring startup founders through Techstars and teaching growth marketing at General Assembly, I saw founders making the same mistakes ...
Bob Chapek, who became CEO of the Walt Disney Company in February, is beginning to make his mark on the company. In its biggest shake-up under his leadership so far, Disney has unveiled a major ...
The aftershocks of the financial crisis have left us with fewer distributors, increased investment scrutiny by analysts, and the most severe competition for assets in the history of the industry. Now ...
Running a hotel has always been a challenging task. But in recent years it’s gotten even more complicated. Hotel consumers’ technology habits are evolving, forcing hoteliers to rapidly evolve their ...
South Korean animation studio SAMG Entertainment and U.K.-based 8 Lions Entertainment have signed a YouTube distribution ...