The new smart bricks will launch in March with three Lego Star Wars sets.

Lego says the new brick will 'make entire sets come to life' starting with Star Wars in March.

Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

Lego has revealed what it is calling the biggest evolution of its iconic bricks in almost 50 years, unveiling the new Lego Smart Play system at CES 2026 in Las Vegas.

Lego bricks may be simple, but putting them together rewards curiosity, trial and error and stubborn problem solving ...

The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully digital, Smart Play is the future.

At CES 2026, LEGO revealed Smart Bricks, a new connected toy system that could revolutionise how the iconic brand approaches play.

Just when you thought you had seen it all, Crocs has taken its clog system to the next level with LEGO. The new collaborators ...