Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

In my recent book, Theories of Social Innovation, I propose different approaches to conceptualizing and understanding social innovation to move beyond futile efforts to agree on a single definition, ...

Forbes contributors publish independent expert analyses and insights. I write about innovation and the future of education. That’s how bonsai trees are created. On a recent bucket list vacation to ...

Clayton Christensen, one of the most influential business management thought leaders of a generation, prolific author revered for his revolutionary theory of disruptive innovation, which influenced ...

When Lisa Cook tried to publish her research showing how segregation and racial violence held back Black innovation, she encountered obstacles. Now her work is considered groundbreaking. Patent ...