You may have been so consumed with writing the marketing plan for your business that you glossed over one minor but crucial detail: The all-important SWOT analysis is no do-it-once-and-you're-done ...

External environment of an organization includes a variety of factors, whose existence, influence its behavior and performance. The action of these factors may be direct (for example, the actions of ...

The terms "environmental analysis" and "marketing environment" sometimes confuse business owners because of the different meanings of the word "environment" in everyday use. Understanding how these ...