New York, Nov. 11, 2021 — Rockerbox, the leading marketing measurement platform for direct-to-consumer (DTC) brands, has released New Visitor Analytics, which allows marketers to make better, faster ...

B2B marketers face growing pressure to deliver results at every stage of the buyer's journey. The convergence of advertising technology (adtech) and marketing technology (martech) is key to moving ...

The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of data-driven insights and human intuition. However, the rise of digital touch points and ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

CARY, N.C., Nov. 19, 2025 /PRNewswire/ -- The oft adhered to rules of marketing are changing —not by trends, but by tectonic shifts in consumer behavior, technology, and societal expectations. We ...

As AI agents increasingly act on behalf of buyers, marketers must shift from persuasion to visibility, structuring content, attribution, and campaigns for algorithm-driven decision-making.

The new debt facility from HSBC Innovation Banking and Hercules Capital will support Funnel’s shift to an AI-first platform, ...

The oft adhered to rules of marketing are changing - not by trends, but by tectonic shifts in consumer behaviour, ...

Marketing agencies often work with clients whose customer acquisition strategies are faltering and who need significant updates to their sales funnel. For agency professionals tasked with such a ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

WALTHAM, Mass.--(BUSINESS WIRE)--Trinity Life Sciences, the leader in strategy, insights and analytics for the life sciences industry, finds that thirty-two percent of life science marketing and ...