Both Generation Beta and Generation Alpha were named by Australian research firm McCrindle, who moved to the Greek alphabet, ...
As with any generation, Gen Alpha has its own lexicon of what’s cool and what’s not, and they’re letting everyone older than ...
This week, researchers at Oxford University Press have revealed what 2025's 'word of the year' was for Generation Alpha. For ...
It's random noise to adults but social shorthand for Gen Alpha. Before blaming them, the author argues, look at the culture ...
Every family has one. Armchair parenting experts on Reddit engaged in a polarizing debate that asked users to ponder what ...
If you're a marketer looking to impact and engage Gen X, Millennials, or Gen Zs, you'd better ask yourself how well you know the Gen Alphas living with them.
According to one TikToker, the word is the melding of two words: doppelgänger and chopped ...
“Gen Alpha may be young, but their influence is already impactful,” says Melissa Gonzalez, who leads the MG2 Advisory and ...
Ana Valdez is President and CEO of the Latino Donor Collaborative, a leading producer of economic data on the U.S. Latino Cohort. Every back-to-school season, American brands flood shelves and screens ...
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