As part of its continued push into the modern putter grip space, Golf Pride is introducing its first Zero Taper putter grip.

After teaching thousands of golfers over the years, I’ve discovered something that might surprise you: there is no one “perfect” trail hand position on the grip. Yet checking how your palm aligns on ...

Everyone who plays this silly game knows how no two rounds are alike—one day the putter is cold, another day the trusty fade isn’t so trusty, and so on. Consistency is craved in golf because it can be ...

Even though you should, odds are you haven’t changed your grips recently. Or ever. Odds are even worse that you've changed your grips by yourself recently. Or ever. Too messy, too many tools, too ...

Just when you think we’ve hit peak golf grip tech, Golf Pride proves once again that there’s still plenty of gas in the tank when it comes to new grip innovation. The brand is firing on all cylinders ...

Forbes contributors publish independent expert analyses and insights. Mike Dojc is a South Carolina-based journalist who covers golf. Even among avid golfers, grips are often an afterthought. If the ...