Google Ads’ new Experiment Center gives advertisers a single hub to test strategies and measure impact before scaling.

Google’s Campaign Mix Experiments beta lets advertisers test multiple campaign types and budgets together to find what works ...

Google Ads has a new help document named Campaign Mix Experiments (Beta). This describes how advertisers can test multiple campaign types, budgets, and settings across campaigns in a single experiment ...

Google has already admitted that video platforms like TikTok and Instagram are eating into its core Search product, especially among younger Gen Z users. Now it aims to make searching video a bigger ...

Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what ...

For years, Google dominated search with little opposition. The format faced little disruption, always a bunch of blue links. And the company’s multi-billion dollar deals with Apple cemented its lead.

Google is rolling out a new experiment in its Labs testing space — this time, it’s all about AI-generated Audio Overviews for search queries. SEE ALSO: Google adds Gemini to Chrome Powered by the ...

Back in November, Google Search Labs launched a Notes experiment and it’s now coming to an end with the feature ultimately not launching. Notes in Search Labs was a cross between forums/Reddit, X ...

Google is testing the integration of the Discover feed into its desktop homepage. The Discover feed is designed to keep users engaged by providing personalized content. A desktop version of Discover ...