Niche markets don’t generate enough data for standard Google Ads playbooks. Learn how to use signals and automation when search volume is low.

If you’re serious about promoting your business, whether it be a local service, restaurant, or online store, and you’ve already created a Google Business Profile, it might be time to consider Google ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

This in-depth post covers every detail of managing Google Shopping for brands that have only one of each product and how to find success. Google Shopping is a Google Ads product that allows ...

Google updated its documentation on how the Google Ads auction works to say, “We run different auctions for each ad location.” Previously, that document did not say that and the PPC community is ...