What is the best way to frame human behavior? According to the unified theory of psychology 1, we can think of human beings as: (a) animals engaged in “behavioral investments” who are also (b) ...

The AI revolution has transformed behavioral and cognitive research through unprecedented data volume, velocity, and variety (e.g., neural imaging, ...

Algorithms that accurately reflect the behavior of road users -- vital for the safe roll out of driverless vehicles -- are still not available, warn scientists. They say there is 'formidable ...

Behavioral science describes the study of human behavior through the use of systematic experimentation and observation. Behavioral scientists study when and why individuals engage in specific ...

The Reinforcement Theory, with its nuanced understanding of human behavior, offers leaders a structured approach to drive desired behaviors, invigorate teams, and sculpt an organizational culture that ...

Operant conditioning, sometimes called instrumental conditioning or Skinnerian conditioning, is a method of learning that uses rewards and punishment to modify behavior. Through operant conditioning, ...