Text message marketing is a great tool for reaching customers instantly, but done incorrectly, it can send your subscribers straight to the “opt out” button. One of the most important rules of text ...

Now that Google offers expanded text ads, some marketers are still writing ads with the old, standard format in mind. But knowing how to put the expanded format to good use can benefit marketers and ...

Ding, ding, ding! The battle is on, with email in one corner, and SMS across the ring. Which channel is best for your marketing efforts? Some 74 trillion emails are sent every year, and "only" 8 ...

Text messaging is one of the most common smartphone activities out there. Given the prevalence of our phones and the integral role they play in our lives, it’s not surprising that we text message in a ...

How we design infographics for BBC editorial content and how you can make your own. Contributors Please read the Licensing terms before you download this content. The ...

Consumers respond better to visual marketing, and this is one reason infographics became an instant home run when they burst onto the scene several years ago. While they continue to be a very ...

Google's John Mueller said that "writing unique text, adding infographics, and a video" does not by default make that content "good, accurate, and helpful." John said, "making something good, ...