Discover how infomercials work, their benefits and downsides, and how they’re made. Learn how to spot exaggerated claims and make informed decisions.

Infomercial advertising has proven to be a reliable way to reach large numbers of customers, but the trade-off lies in its expense for small businesses. Investing in infomercial time for a poorly ...

Add Yahoo as a preferred source to see more of our stories on Google. Ron Popeil, seen in 1982, with some of the products he pitched and in some cases invented. (Reed Saxon / Associated Press ) "It ...

The creators of the PackIt freezable lunch bag used infomercials to get retailers’ attention.. Hannah Whitaker A few months after creating a freezable lunch bag, Melissa Kieling, co-founder of PackIt, ...

LOS ANGELES -- Infomercial king Ron Popeil died "suddenly and peacefully" Wednesday at Cedars Sinai Medical Center in Los Angeles, according to a statement provided to CNN by Popeil representative ...

Kevin Trudeau was sentenced Monday to 10 years in prison for deceiving consumers through his late-night infomercials. In sentencing Trudeau, a federal judge called him "deceitful to the very core." ...

Trudeau was found in contempt for violating a judge-ordered asset freeze. Sept. 18, 2013— -- Controversial TV pitchman Kevin Trudeau, who in July was found in contempt for failing to pay a $37.6 ...

Before “influencer” was a job title reserved for the likes of social media personalities marketing different products to folks scrolling aimlessly at home, infomercials existed to turn us into suckers ...

Judge orders the search and seizure of the Kevin Trudeau's assets CHICAGO Aug. 14, 2013 -- A federal judge has sided with the Federal Trade Commission in granting a court-appointed receiver broad ...