We’ve had two previous articles in this series on turning a personal electronic project into a saleable kit, in which we’ve examined the kit market in a broader context for a new entrant, and gone on ...

This is the fourth article in a series examining the process of turning an electronic project into a marketable kit.We’ve looked at learning about the environment in which your kit will compete, how ...

A paper in the Journal of Marketing Research by Page Moreau of the Wisconsin School of Business and Marit Gundersen Engeset of Buskerud and Vestfold University in Kongsberg, Norway asks a question ...

The NZXT BLD Kit is for people who want to build a gaming desktop PC for the first time but might not know where to start or are intimidated by the process. You don't need to hunt for parts on Amazon ...