The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive Star Wars sets. Here’s what we know.

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 years.

At the beginning of 2026, the LEGO Group rang in the new year with a thrilling announcement that sent waves of excitement ...

LEGO unveiled its Smart Brick at CES 2026, introducing NFC-powered interactive builds with lights and sound, set to launch on ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

If you haven’t heard about Smart Play yet, its a way for Lego to make its sets more interactive. A Smart Brick filled with ...

The LEGO Group has introduced LEGO Smart Play, a new platform, powered by the LEGO Smart Brick, that enables builds to react ...

The digital ID provides the smart brick with a series of rules, giving it a series of notes to play based on the readings ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start in January.