You might say it’s just a pigment of your imagination ...

Physicists and vision scientists are lining up behind a provocative claim: the rich color we call purple is not a property of light at all, but a story the brain tells itself. Light in the real world ...

If you’ve been driving down the road at night and wondered to yourself, “Why are these streetlights purple?” — we have your answer.

ORLANDO, Fla. – Here’s an official update on the purple street lights you’ve all been waiting for. As we now know, they’re not meant to be that color. While the lights still work as their intended ...