Overview Marketing rewards focus and discipline, not constant posting or chasing every new platform.A simple plan works best ...

Marketing and communications plans help companies determine a course of action to spread messages to customers, partners or the industry. Marketing efforts increase revenue, brand or product awareness ...

This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially ...

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

Accountability is not, and should not be, unique to marketing. It exists in all professions. Physicians are accountable for their diagnoses, assistants are accountable for the messages they route, ...

The typical four-year outline for Michigan Tech's marketing bachelor's degree provides a semester-by-semester guide to core courses, labs, and requirements. Emphasizes decisions made in developing ...

There is no hotter topic in marketing right now than artificial intelligence (AI) and specifically, ChatGPT. At a recent digital marketing conference I attended, the topic came up repeatedly in ...

While many lawyers are good at business development, that skill set is very different from being a successful marketer. Marketing is its own discipline, and even though lawyers are educated and often ...

Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Refer to it at ...