Discover how desire drives real-world decisions, long before liking does. Learn why consumers chase products they later regret, and how neurophysiological ...

Academic and industry research into consumer credit behaviour has accelerated dramatically in recent years, driven by ...

The Consumer Behavior Lab is run by Dr. Rebecca Chae and Dr. Rafay Siddiqui in the Marketing Department. There are a number of ongoing projects related to time perception, goals and motivation, the ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

We all understand that there is tremendous value sitting within big data. We can debate whether or not it’s the new oil, but clearly, data scientists can tease out incredible behavior patterns from ...

Big corporations spend millions of dollars each year on advertising and marketing, seeking to develop promotions that create a buyers' frenzy for products or services. In general, there is a positive ...