Fletcher’s Storythinking explains the vast role that storythinking plays in human affairs as chains of narratives drive ...

Recently I've been deep-diving into a model of brain, mind, and behavior—active inference and the free energy principle—developed by a leading neuroscientist and computational psychiatrist Karl ...

An analysis of narrative power in marketing, exploring mythmaking, ethical storytelling, and how B2B brands can shape meaning responsibly without limiting future growth.

I am a Narrative Inquiry researcher, meaning I collect people’s narratives and search for recurring themes in an effort to help people better understand their stories and the stories of others.

This is a scenario I have repeatedly participated in or heard described in funder circles: A discussion about the importance of narrative change, often including examples of innovative work, generates ...

Many organizations working toward social change understand the power of stories to transform how people think about and act on issues. It follows that a common question among movement leaders, ...