Native advertising blends seamlessly with content, offering a natural and non-intrusive way to engage viewers. Unlike traditional ads, native videos integrate into the platform’s user experience, ...

Google’s Gemini AI assistant doesn’t have ads today, but the company has “very good ideas” for ways they could show up down ...

The world of digital marketing never sits still. It is always evolving at breakneck speed as marketers develop new tools, platforms, and techniques to outperform their opponents. One recent example of ...

Whether it’s sponsored content, advertorials, content recommendation widgets, branded content or product placement, native advertising has been around for a long time. But for a supply-side platform ...

James has a passion for how technologies influence business and has several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former ...

Taboola has announced a strategic shift from its legacy of native advertising to a new performance-focused technology platform named Realize, which targets advertisers seeking scalable performance ...

Brands want performant and brand-safe placements for their campaigns but don’t always seize the potential native and video ads hold to cover both bases. Part of the issue is that media buyers often ...

The adoption of native advertising has continued to increase rapidly. Based on our tracking of this segment from June 2014 on, we found a big increase in the number of brands placing native ads. More ...

Mobile devices are becoming the dominant driver in native ad engagement, according to a report, which tracked campaigns from brands including B&Q, Capital One, Domino’s Pizza, and UBS. The Adyoulike ...