Taboola has announced a strategic shift from its legacy of native advertising to a new performance-focused technology platform named Realize, which targets advertisers seeking scalable performance ...

We are initiating coverage of Taboola, an open internet performance ad network. It monetizes native ad inventory across the open web and some applications that deploy “As Seen on the Web” banners. It ...

Ad networks are one of the best ways for content creators to monetize their content. Here are the best ad networks to choose from in 2024. In case you were in any doubt, we are now living in the ...

The world of digital marketing never sits still. It is always evolving at breakneck speed as marketers develop new tools, platforms, and techniques to outperform their opponents. One recent example of ...

Native ads meet people where they are. For marketers, the real challenge isn’t designing a convincing ad, it’s knowing how to design it. That’s why marketers need to understand the psychology behind ...

In a world where consumers are bombarded with ads everywhere they go, authenticity—the quality of being honest, genuine and trustworthy—is the key to breaking through the attention barrier.