A revolutionary theory of how governments can get us to change our behaviour for our own good without interfering with freedom of choice is now 15 years old. Does it stand up? Nudge theory has had a ...
Your leader “A nudge too far?” makes some interesting points but perpetuates the idea that the work of the UK Behavioural Insights Team uses a solely “evidence-based” approach (12 March, p 5). As you ...
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