With a polar bear choosing Pepsi in a blind taste test, Pepsi has pulled off a Super Bowl stunt that marketers will be ...

The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon ...

Did the Polar Bear defect? Find out how Pepsi's 2026 Super Bowl commercial is calling out Coke and reigniting the fiercest ...

In its latest global campaign, The Choice, directed by Academy Award–winning filmmaker Taika Waititi, a polar bear confronts ...

The filmmaker, who makes a cameo as the bear’s therapist, tells PEOPLE why he “jumped at the chance” to direct the playful ...

As PepsiCo revives the Pepsi Challenge, it's also offering an Instagram-ready lesson in challenger-brand marketing.

Pepsi revives Pepsi Challenge in Super Bowl ad as polar bear chooses Pepsi Zero Sugar over Coke Zero blind test taste ...

Pepsi has reignited its long-running rivalry with Coca-Cola by featuring Coke’s iconic polar bear in its 2026 Super Bowl commercial, unveiled ahead of Super ...

It's been 50 years since the first "Pepsi Challenge," and the subject taking the blind taste test is one of the most unlikely in commercial history.

The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown ...

Pepsi hilariously had two polar bears caught on a kiss cam in their Super Bowl ad just like the coldplay incident from last year.

The complete ad begins with a blindfolded taste test, with a polar bear—which, as you may recall, has long been the mascot of ...