Yates Jarvis, Principal of 2 Visions, shows senior leaders how to hit their e-commerce goals and build DTC expertise. AI-backed personalization tools can be game changers for your e-commerce brand.

Today’s inboxes are crammed full of messages that appear to be personalized and relevant. But once opened, they reveal a shallow, automated effort to grasp your needs and business model. At best this ...

E-tailers are taking a new look at personalization these days as they hunt for more ways to cross-sell, upsell and encourage repeat business. E-commerce solutions providers and research firms are ...

Over the past few years, a new type of digital platform has emerged that focuses on long-term, conversational interaction rather ...

Welcome to the age of personalization: A time where customers are simultaneously expecting you to know everything about them before they land on your site, while still being extremely cautious about ...

Fintech company DeepTarget Inc. has debuted an extension to its Digital Experience Platform that it says will drive personalized experiences for consumers. The new product, 3D Story On The Go, allows ...

Get Smart Content offers a dynamic personalization solution that enables marketers to engage anonymous web site visitors with unique content based on their digital body language — including keyword ...

The hyper-personalization trend is somewhat new but an obvious outgrowth from the digital age. This describes the way companies use data tracking by targeting ads, products, sales, and services for ...