Rather than simply responding to shrinking profits or customer complaints about prices, you should develop a strategic pricing policy that allows you to remain competitive while reaping healthy ...

Discover the concept of price leadership, its impact on market pricing, and explore the three primary types: barometric, collusive, and dominant, in our thorough guide.

All too often we cringe when that great sales call switches gears toward budget and pricing. Today we’re going to break down some pricing strategy examples and show why you should be discussing it ...

A strong and effective pricing strategy takes advantage of a company's position and product offerings to maximize profit. A differential pricing strategy allows the company to adjust pricing based on ...

Burc Tanir is the CEO of Prisync, the pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. Running a business can be challenging, especially when ...

Google has updated its Google Merchant Listings help documentation to add priceType property and then also give new sale pricing examples. Google said they did this to "make it easier for merchants to ...