The concept behind a fixed price is minimizing customer uncertainty of a final price, which may be due to market fluctuation, time-frame variables or potential changes to the scope of a project. A ...

Opinions expressed by Entrepreneur contributors are their own. Far too often, startups treat pricing as an afterthought. Upon going to market, founders seldom blame pricing should their company fail ...

Business owners in the supermarket industry can draw on many price strategies to maximize profits. The obvious choice is to offer lower prices than every other store, but the equally obvious result is ...

Whether you're starting from scratch or have an established business that's struggling to generate a profit, pricing—and getting your pricing right—is essential to business success. Pricing not only ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. As a business owner, you’ll ...

The appeal of the internet of things (IoT) remains strong for businesses. And while a great business idea is an essential initial component of your IoT strategy, an equally creative pricing and ...

Editor’s Note: This is the third in a series on pricing strategies within the quick-service restaurant industry. Click here to read part one, and here to read part two. Hello again QSR readers! Before ...

As any experienced marketer knows, developing strategy is one thing—managing the change process to embed that strategy in the organization is quite another. All too frequently, companies make ...

Pricing expert Rafi Mohammed warns against hasty changes to keep customers. Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and ...

A conversation with pricing expert Rafi Mohammed on when and how to change prices in response to Covid-19. Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession ...

Pricing strategy refers to the method by which businesses determine the selling price of their products or services. It is a multi-faceted component of overall business and marketing strategy that ...