Your dream customers aren't that different from everyone else. They respond to the same psychological triggers that Dr. Robert Cialdini uncovered in his bestselling book, Influence, first published in ...

Certified Ethical Influence Practitioners reveal how business owners and professionals can become more persuasive to increase their sales, revenues, and profits You can read the greatest business book ...

Although I’ve staked my reputation on claiming that there are six universal principles of social influence—Reciprocity, Liking, Social Proof, Authority, Commitment/Consistency, and Scarcity—new ...

The key to being influential at work is knowing how to position your interpretation of the facts, your opinions and your beliefs with your colleagues so that what they say, do or think is developed as ...