Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Adoption is a personal state of mind — being innovative, but it’s also a function of your connectedness to other people. Not surprisingly, Ev Rogers (father of diffusion theory) was a communications ...

This is a preview. Log in through your library . Abstract The inadequacy of our present conceptualization of the part played by channels of communication in the diffusion of innovations is explored.

James W. Dearing ([email protected]) is a professor in the Department of Communication at Michigan State University, in East Lansing. Jeffrey G. Cox is a research associate in the Department of ...

Forbes contributors publish independent expert analyses and insights. New data from Arizona’s Universal Education Savings Account program has been released, and Mount Hot Take is already erupting. In ...

In the ever-evolving landscape of modern business, the pressure to innovate is relentless. Organizations are constantly pushed to develop state-of-the-art products, services, and business models that ...

Innovation is management. For those of us that want to create a lasting innovation culture in our companies, understanding this principle is vital to success. There may be plenty of myth making around ...