Customized and personalized products are becoming popular as companies gain more access to consumer data. Here is what your business needs to know.

Editor’s note: Liraz Margalit serves as Customer Experience Psychologist for ClickTale. Her job involves incorporating theory and academic research into customer analysis, building a conceptual ...

As the day passes, customers continue to value their uniqueness. It, then, becomes even more crucial to design products to meet the unique needs of every individual. As the development of technology, ...