In the midst of global economic complexities and societal challenges, the traditional metrics of corporate success are undergoing a profound re-evaluation. During the recent World Economic Forum week ...

Hai Mag is the cofounder and CEO of Eva, Profit Maximization Software and Agency Services for Amazon and all Marketplaces. In today's competitive e-commerce landscape, many brands rely heavily on ...

Once the ROI analysis is run, you have the opportunity to easily run alternative scenarios. Slight variations in the strategies developed can have significant impact on the profit potential. Consider ...

Dear Optimizer … I wish it was that simple. Not all business strategies call for profit maximization (some, for example, sacrifice profits for growth; some prefer margin to total profit and vice versa ...

A company’s access to information, ideas, tools and other resources is at an all-time high, but it’s the ability to be decisive and apply what you learn quickly that is truly valuable. When it comes ...