Ternio, a startup working to provide transparency into programmatic advertising, on Friday introduced blockchain technology called Lexicon, which can process up to 1 million transactions per second.
Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...
Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...
LONDON, April 02, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the ...
DALLAS, TEXAS / ACCESS Newswire / July 14, 2025 / A Parent Media Co. Inc. (APMC), a leader in ad-supported streaming and digital content distribution, is pleased to announce the completion of a ...
Although Roku remains the dominant connected TV/streaming distributor platform (now with access to 90 million homes) it has lost open programmatic advertising share to competitors including Amazon ...
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Local TV modernization: From automated execution to first-to-market programmatic
For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform ...
APMC Enhances Programmatic Ad Monetization Capabilities and Reach DALLAS, TEXAS / ACCESS Newswire / July 14, 2025 / A Parent Media Co. Inc. (APMC), a leader in ad-supported streaming and digital ...
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