As CMOs face growing pressure to demonstrate stronger ROI and clear attribution, Audacy’s State of Audio brings data-backed proof that radio and digital audio delivers results. The spring update ...

Audio-only telehealth visits still make up a significant portion of primary and behavioral healthcare at federally qualified health centers in California, according to a RAND Corporation study ...

Buying radio is often seen as a secondary adoption, securing just 9% of ad dollars, according to WARC. Many media insiders regard it as less effective in driving sales. However, new research indicates ...

A new audio study concluded that, in audio ads, four key features maximize intent to purchase, recall and brand favorability: sonic branding, music, voice and message. The study was conducted by ...

Despite public skepticism, artificial intelligence is becoming prevalent in modern content creation. A new global study explores how AI is actively reshaping workflows, with audio emerging as one of ...

A recent University of California study of telehealth implementation at community health centers found that although phone visits were beneficial to historically marginalized patients, continued ...