Tim Cook

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Tim Cook said no to Apple until Steve Jobs gave him ‘one Big reason’ to say Yes

There’s in an interesting story behind Apple CEO Tim Cook joining Apple in 1998. Way back in 1998, Apple CEO Tim Cook worked as an executive with then thriving company Compaq. For those unaware, ...
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Apple CEO Tim Cook has created more shareholder value than Steve Jobs. But suddenly his weaknesses are on display in the AI era

It seems impossible that Tim Cook’s legacy as Apple’s spectacularly successful CEO could be in jeopardy. But in recent months, and especially in recent days, the impossible has become at least ...