First, a quick and brief reminder on the IRA and the monetization techniques. The IRA expanded upon existing energy tax credits (and other tax incentives) and introduced new ones. And critically, the ...

Most companies still treat monetization as a pricing exercise. Define a rate, apply it to usage, and send an invoice. It seems straightforward . . . until growth hits. Then small cracks start showing: ...

Forbes contributors publish independent expert analyses and insights. Jim Osman is a finance expert with over 30 years of experience. I was scrolling through TikTok when a fresh-faced woman appeared ...

Streaming services have massively transformed how providers can monetize content. Initially, the appeal of streaming lay in its ad-free experience, a sharp contrast to the heavy ad loads of ...

YouTube is updating its guidelines for videos containing content that advertisers define as controversial, allowing more creators to earn full ad revenue when they tackle sensitive issues in a ...

Facebook is rolling out the ability for creators to earn money for views on public stories. The new monetization option is available globally to creators who are part of the Facebook Content ...

OpenAI’s move to show ads in its chatbot marks a turning point for how AI makes money and for the balance between commercialization and trust. With insight from IAB’s VP of AI, Caroline Giegerich, we ...

YouTube has some big news for budding content creators and influencers. People thinking of venturing into the world of video content creation through YouTube might have to face some new challenges due ...

Adobe added $578M in Q4 Digital Media ARR and $2B for FY2024, supporting stable recurring revenues. FY2024 revenue grew 11% YoY to $21.51B, with Q4 revenue reaching $5.61B, driven by subscriptions.

WEBTOON's growth story is intact, with paid content, ad recovery, and IP licensing all showing momentum, but expectations have reset sharply higher after the rally. Monetization efficiency, platform ...