On 8 November 2025, the European Union Intellectual Property Office ("EUIPO") adopted the new Common Practice on the Distinctive Character of ...

A slogan is the most important advertisement a company can have. Follow these five tips and you'll have an excellent tagline in no time. A slogan longer than a single word should fulfill at least two ...

Kerem Gökmen of Dis Patent explains how slogans can be registered as trade marks in Turkey and gives examples of the difficulties that some brand owners have faced In the advertising world, everyone ...

“The BPTO’s draft approach reflects a more balanced understanding of the dual roles slogans play in branding.” Slogans play a crucial role in branding, serving as memorable and important expressions ...