You’ve probably heard the term “core values” before—however, have you noticed that many businesses are integrating them into their practices? This trend highlights just how crucial core values are in ...

As a first-time founder, you might read that your brand-new company needs a mission, vision or purpose statement and a set of core values. But what do you do with that statement and those core values ...

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Here’s how to create a concise explanation of your company’s objectives that helps develop a roadmap to achieve them. A mission statement serves as a clear and concise articulation of the company’s ...

In an earlier post on values and personality, I explained why values could be considered a type of personality trait. Personality traits are typically defined as "consistent patterns of thoughts, ...

When you’re running a business—small or large—it’s not just about creating quality products and services that will keep consumers coming back, it’s also about your core values as a brand in the ...